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Cardholder Direct is our proprietary cardholder experience programme which examines the full customer experience of owning a credit or debit card. We have developed a series of initiatives that examines each of the key cardholder interaction points (customer service, transaction reliability, acceptance decaling, disputed transactions, receipt standards, authentication methods, statement effectiveness) through actual experiences. These experiences are continuously fed into a proprietary database of benchmark data.
Are you an issuer looking to examine transaction reliability or the effectiveness of your customer service representatives? Or perhaps an acquirer assessing the performance of your POS terminal estate against the introduction of new initiatives (such as CHIP + PIN)? Or is your Scheme examining the prominence and quality of acceptance decals in a given market?
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We also offer a card testing service, from certification testing, ATM & POS testing in a live environment, acceptance quality audits and mystery shopping.
We have a solution for each of these either as a monthly subscription to Cardholder Direct or as a bespoke solution which is tailored to meet your individual needs.
If you would like to know more about Insight's cardholder experience programmes, contact us at cardholderdirect@insight-consultancy.com |
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